Employer Brand Commercial
Client: Centra Health Inc.
Campaign Objectives:
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Generate employee pride and strengthen loyalty
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Attract prospective employees (clinical and non-clinical)
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Reinforce Centra values and attract like-minded professionals
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Showcase Centra staff members from clinical and non-clinical roles in order to highlight multiple opportunities available in healthcare
Behind the Scenes:
The experience of being the subject in the commercial provided me with a fresh perspective on the production process – one that I'm not typically accustomed to in my role as designer. Normally, I'm involved in meetings with the agency for concept development and storyboarding. However, being on the other side of the camera allowed me to truly appreciate how my work contributes to the broader context of visual storytelling.



