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Emerge Branding
Client: Lynchburg Regional Business Alliance
The concept of "Emerge" is symbolized by the monarch butterfly, representing the transformation and growth that women experience on their leadership journeys. The branding assets created for this project were crafted to encapsulate this theme and inspire attendees to embrace their potential for leadership and personal development.
Key components of the "Emerge" branding include a distinctive logo featuring a monarch butterfly, providing brand recognition and symbolizing strength, empowerment, and growth. A vibrant and sophisticated color palette was selected to convey energy and confidence. Additionally, custom-designed wall murals and stickers were incorporated to create immersive experiences at the event.
The branding also extended to various digital and printed materials, such as social media graphics, and event programs, ensuring a cohesive and impactful visual identity throughout.

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